Platform Risk Analysis: Why Diversification is Mandatory
Don't build your house on rented land. Why relying on a single platform is the biggest risk to your agency's valuation.
The “Rented Land” Problem
In 2021, OnlyFans announced it would ban explicit content. They reversed the decision 48 hours later, but the lesson was clear: If you don’t own the platform, you don’t own the business.
For agencies managing millions in revenue, relying on a single URL you don’t control is negligence.
The 3 Types of Platform Risk
1. Algorithm Risk
Instagram changes its ranking logic. Suddenly, your reach drops 90%. If you rely on “discovery,” your revenue evaporates overnight.
2. Policy Risk
Payment processors (Visa/Mastercard) pressure platforms to sanitize content. Platforms comply by banning “risky” accounts—often casting a wide net that catches legitimate AI creators.
3. Take Rate Risk
Platforms can increase their fee from 20% to 30% tomorrow. You have no recourse if you are locked in.
The Diversification Strategy: Hub & Spoke
Successful agencies in 2026 operate on a Hub and Spoke model.
- The Hub: Your owned website (e.g.,
sara-exclusive.compowered by Heduno).- Role: Conversion, retention, high-ticket sales.
- Safety: 100%. You own the domain and the data.
- The Spokes: Social Media (IG, Twitter, Reddit).
- Role: Top-of-funnel traffic generation.
- Safety: 0%. Treat them as disposable sources of leads.
Why Heduno is the Ultimate Hub
Heduno is designed to be the infrastructure layer, not just another “social app.”
- Data Portability: Export your subscriber emails anytime.
- Custom Domains: Build brand equity in a URL you own.
- Network Resilience: If one traffic source dies, the internal Heduno network keeps consistent traffic flowing.
Secure your agency’s future. Stop renting. Start owning. Start your migration today.